This commercial showcases Scania ProDriver, the new app that connects drivers to Scania’s digital services.
Distribution: TVC
Director's statement In creating this film, I wanted to capture the energy and innovation that define both Scania and the world of gaming. The Scania ProDriver app connects drivers not just to services, but to an experience – much like a game immerses its players. By blending cinematic realism with a dynamic, game-inspired atmosphere, we aimed to speak to a new generation of drivers who expect technology to be intuitive, fast, and empowering. This film is a tribute to the evolving relationship between humans, machines, and the digital worlds they navigate. It’s about showing that even on the road, the thrill of connection and progress is always within reach.
Director: Erik Stenborg