In this series, popular gamers Jimmy Broadbent and Super GT step out of the virtual world to face off in real Scania trucks. Guided by the ProDriver app, they compete in thrilling challenges at the legendary Scania Demo Center.
Distribution: Youtube, SoMe
This project was about creating a thrilling crossover between the virtual and the real. We wanted to show how the same competitive spirit that drives gamers can be channeled into real-world challenges with the help of Scania's ProDriver app. By blending gaming aesthetics with cinematic realism, we aimed to capture the excitement, the tension, and the genuine learning moments. Watching these gamers evolve into truck drivers mirrors the app's promise: bridging passion and professionalism. It's a celebration of human adaptability and the limitless potential of merging digital and physical worlds.
Director: Erik Stenborg