The still series presents the players of Rinkeby United in striking black-and-white portraits, filled with pride, charisma, and a hint of playful energy, to celebrate the launch of Adidas’ latest football shoes. The imagery focuses on community, individuality, and the authentic bond between the players and the brand.
Distribution: Europe
The idea behind the stills was to capture the powerful personalities and genuine spirit of Rinkeby United. Working in black and white allowed us to strip away distractions and focus fully on their expressions, pride, and brotherhood. Every shot was crafted to be as raw and honest as the players themselves — combining Adidas’ product storytelling with real human emotion. By keeping the mood playful yet grounded, we celebrated both the joy of football and the identity of a proud community. These portraits are not just about a campaign; they are about belonging and resilience.
Director: Martin Roeck Hansen