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This commercial for Adidas features the players of Rinkeby United showcasing their skills and energy in a bold and dynamic studio setup. Through expressive movement, powerful visuals, and authentic team spirit, the film celebrates the club’s journey and Adidas’ commitment to supporting local communities.
Distribution: TVC
In this film, I wanted to capture not just the athleticism but also the soul of Rinkeby United. We built a minimalist black-space environment to let every movement, smile, and gesture speak volumes. By focusing on raw emotion and energy, combined with sharp contrasts and crisp details, we aimed to bridge the gap between professional sports and community pride. It was important for me to highlight the players as both role models and dreamers. This is a tribute to how talent and passion can shine brightest when given the right stage.
Director: Martin Roeck Hansen